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The 'Science: [So What? - So Everything]' campaign aims to raise public awareness of how investment in science over the past 10 years has benefited everyone, how a science career can be exciting and rewarding, and how investing in science now will allow us to come out of recession quicker and stronger than our competitors.

Professor David Eastwood, Chief Executive of HEFCE, said:

'We welcome the launch of this high-profile campaign which highlights the value of science in meeting the needs of the economy and society. We are fully committed at HEFCE to working with the HE sector to support science and other key subjects through a �350 million six-year programme. This is in addition to the recurrent and capital funding of around £3 billion we provide annually to universities and colleges in England to support teaching and research in science.

'Within the programme we are developing a national scheme to deliver a sustained increase in science, technology, engineering and mathematics (STEM) graduates, and satisfy the need for higher-level skills in these subjects amongst employers. I'm also pleased to announce that the HEFCE Board has decided to provide £25 million a year in permanent, continuing support for high-cost, laboratory-based subjects from 2009-10.'

The Science: [So What? - So Everything] web-site provides further information.

The campaign has been designed and supported by the Department for Innovation, Universities and Skills working in partnership with the seven UK Research Councils, the Technology Strategy Board, the Royal Society, the British Academy, the Royal Academy of Engineering, the British Science Association, HEFCE, and the Department for Children, Schools and Families.