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Unistats - from universities and colleges in the UK

The latest detailed statistics for the site are available below.

Unistats provides up-to-date, comparable and independent data and information for all UK higher education undergraduate courses, and is designed to support prospective students through the decision-making process of which course to study.

Higher education institutions, further education collegse or schools who would like access to materials to help promote the Unistats web-site to prospective students, their parents and/or advisers, can use the communications toolkit.

Usage figures

These data show usage figures from the launch of the site on 27 September 2012 to 20 March 2013. Further reports will be published every three months.

Unique visitors

Unique visitors

MonthUnique Visitors
Sept 27,136
Oct 42,976
Nov 28,849
Dec 16,400
Jan 20,659
Feb 19,761
March 15,405
Total 171,186

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Pageviews

Page-views

MonthPageviews
Sept 530,226
Oct 985,898
Nov 580,092
Dec 294,965
Jan 362,193
Feb 323,177
March 239,069
Total  3,315,620

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Visits

Visits

MonthVisits
Sept 37,753
Oct 79,180
Nov 52,605
Dec 28,710
Jan 34,558
Feb 32,522
March 24,840
Total  290,168

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Pages viewed per visit

pages-viewed-per-visit

MonthPages / visit
Sept 14.04
Oct 12.45
Nov 11.03
Dec 10.27
Jan 10.48
Feb 9.94
March 9.63
Average  11.43

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Average visit duration

average-visit-duration

MonthAvg. visit duration
Sept 00:08:49
Oct 00:08:42
Nov 00:08:22
Dec 00:07:41
Jan 00:07:39
Feb 00:07:16
March 00:06:48
Average  00:08:07

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Traffic sources

Source/mediumVisitsPages / visitAvg. visit duration% New VisitsBounce Rate
(direct) / (none) 212,897 11.28 00:07:58 69.89% 22.19%
google / organic 45,374 13.21 00:09:00 0.92% 23.07%
widget.unistats.ac.uk / referral 20,271 8.5 00:07:25 1.03% 29.54%
bing / organic 2,367 15.83 00:10:21 0.34% 15.29%
thestudentsurvey.com / referral 1,019 9.3 00:05:16 2.06% 32.19%
hefce.ac.uk / referral 770 11.36 00:06:58 0.52% 17.01%
ucas.ac.uk / referral 702 12.83 00:10:18 4.13% 24.07%
ucas.com / referral 678 14.07 00:10:54 5.60% 14.60%
yahoo / organic 584 15.95 00:10:44 0.86% 32.36%
search.ucas.com / referral 331 9 00:05:46 0.91% 43.81%
  290,176 11.43 00:08:07 51.59% 22.97%

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Countries most frequently visiting Unistats

Country/TerritoryVisitsPages / visitAvg. visit duration% New VisitsBounce Rate
United Kingdom 261,492 11.55 00:08:04 52.23% 22.23%
(not set) 2,555 9.99 00:07:04 62.27% 18.90%
United States 1,413 8.63 00:06:11 50.67% 32.63%
Italy 1,231 9.91 00:09:18 36.15% 37.12%
Spain 1,203 9.81 00:08:01 39.90% 34.41%
Hong Kong 1,057 17.05 00:12:48 39.07% 25.73%
India 1,045 10.21 00:08:57 51.00% 25.93%
Singapore 915 9.88 00:08:14 47.32% 31.26%
France 903 10.7 00:09:52 50.83% 19.49%
Germany 901 9.17 00:06:59 45.84% 33.41%
  290,188 11.43 00:08:07 51.59% 22.97%

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Mobile usage

Mobile (Including Tablet)VisitsPages / visitAvg. Visit Duration% New VisitsBounce Rate
No 256,271 11.67 00:08:16 51.59% 22.51%
Yes 33,897 9.56 00:06:57 51.53% 26.48%
  290,168 11.43 00:08:07 51.58% 22.97%

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Top ten visited pages

PagePageviewsUnique PageviewsAvg. time on pageEntrancesBounce rate% Exit
/Compare-Courses 190,245 67,814 00:01:25 13,651 40.75% 17.23%
/your-unistats/shortlist/ 184,609 49,105 00:00:28 6,076 34.30% 4.14%
/ 165,695 112,779 00:00:37 87,499 23.12% 18.93%
/searchresults/ 136,703 53,776 00:00:55 18,400 31.77% 10.14%
/institutions/ 101,067 46,925 00:00:22 6,592 23.27% 4.14%
/Institutions 54,998 30,476 00:00:17 2,458 6.96% 2.99%
/Compare-Courses/
Overview/
Page/2
53,396 18,998 00:00:56 1,667 39.53% 8.45%
/Compare-Courses/
ReturnTo/
Shortlist
44,827 20,122 00:01:50 2,883 41.76% 19.47%
/sign-in/ 35,654 22,143 00:00:30 2,196 23.82% 5.58%
/Compare-Courses/
Overview/
Page/1
33,362 12,288 00:01:32 1,560 34.10% 12.88%
  3,315,776 2,053,684 00:00:47 290,176 22.97% 8.75%

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Top ten most frequently searched terms

Search termTotal unique searchesResults page views/search% Search exits% Search refinementsTime after searchSearch depth
psychology 3,354 3.24 14.97% 12.26% 00:08:16 7.73
economics 2,551 3.17 11.56% 13.86% 00:07:56 8.48
law 2,431 2.92 12.01% 15.66% 00:06:43 7.07
history 1,979 2.95 10.76% 15.74% 00:06:30 6.61
medicine 1,704 2.51 9.80% 17.79% 00:05:57 6.44
english 1,542 2.86 10.44% 17.57% 00:07:20 7.25
geography 1,422 2.85 12.66% 15.47% 00:06:53 7.18
computer science 1,378 2.98 9.94% 13.61% 00:07:46 7.2
business 1,326 2.75 12.07% 20.48% 00:07:10 7.27
chemistry 1,169 2.79 10.18% 16.48% 00:07:08 7.24
  220,873 2.02 8.62% 28.83% 00:05:14 5.37

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Unistats dataset downloads from HESA

MonthNo. of downloads
Sept 422
Oct 981
Nov 590
Dec 419
Jan 435
Feb 392
March 274
Total  3513

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