Marketing excellence - audit and evaluation tools

Through the development, testing and the widespread adoption of a set of marketing and audit evaluation tools relating to awards-bearing courses, this project will:

• improve, within the context of institutional strategic planning, course and service portfolio management, with particular reference to external stakeholder wants/demands and the marketplace
• improve the management of critical marketing processes in order to enable the sector and individual institutions to achieve government growth targets, widen participation and increase international student numbers
• improve the value for money obtained from investment in marketing activity. (Approximately 170 million per annum is estimated to be spent on marketing by the UK higher education sector)
• start to develop responsive standards for higher education marketing and customer care

Total funding : £181,500