Marketing excellence - working with further education institutions

The overall aim of the project is to support the achievement of both increased and widened participation. Marketing excellence - audit and evaluation tools (GMP-219) developed a marketing excellence benchmarking system (MaXimizE) for the marketing of HE courses.

The specific purposes of the follow-on work are:

• to extend the MaXimizE system now in place to encompass processes associated with progression from FE to HE

• to evaluate the suitability of MaXimizE for the marketing of HE in FEIs and adapt it as necessary so as to make it fully applicable to the 201 FEIs running HE courses

to engage FEIs to pave the way to adapting the system to also encompass FE marketing (LSC funding is helping this strand).

Total funding : £77,500